Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture.

Growing & Managing a Business is part of The New York Times Pocket MBA Series is, a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise.

The 12-volume series includes:

• Analyzing Financial Statements
• Business Financing
• Business Planning
• Forecasting Budgets
• Going Global
• Growing & Managing a Business
• Leadership & Vision
• Managing Investment
• Organizing a Company
• Sales & Marketing
• The Board of Directors
• Tracking & Controlling Costs

Kathleen R. Allen, Ph.D., is a Professor of Entrepreneurship at the Marshall School of Business of the University of Southern California. She has written two widely adopted books on entrepreneurship and is a frequent contributor to Inc. magazine, The New York Times, The Los Angeles Times, and the Los Angeles Business Journal. Dr. Allen is the cofounder and Executive Vice President/CFO of Gentech Corporation, a technology-based manufacturing company.

Eric Conger has appeared on television's Another World and Loving, and on stage at over a dozen regional theatres. He has voiced over 4,000 corporate and documentary programs, and narrated over 50 audiobooks. He lives in Wechawken, New Jersey.